Beyoncé’s Birthday Request Reportedly Increased Some Etsy Stores’ Silver Outfit Sales By 200%

todayAugust 28, 2023

share close

Beyoncé’s Adidas deal may not have been as lucrative as expected, but the pop queen still has the power to mobilize her massive fan base to change a company’s fortunes almost at a whim. In 2020, her lyrical shout-out sent aspiring entrepreneurs to OnlyFans en masse, and more recently, she reportedly raised some Etsy stores’ traffic by as much as 400% after making a very specific birthday request.

As the Houston singer nears the end of her Renaissance Tour, she asked the fans to turn her remaining dates into a shimmering display with silver outfits to celebrate Virgo season. “We’ll surround ourselves in a shimmering human disco ball each night, everybody mirroring each other’s joy,” she wrote on Instagram.

Fans have enthusiastically complied. According to TMZ, chrome-colored outfits on the e-com site’s network of handmade apparel shops are selling out across the platform. One company that makes sequin fans reported a 200 percent increase in sales in addition to the aforementioned 400% traffic bump.

Meanwhile, another retailer, Radiancy Designs, said its traffic quadrupled with 80% coming from Renaissance Tour-related search keywords. From this writer’s own experience over the weekend, even brick-and-mortar shops on LA’s popular Melrose shopping strip have been advertising their shiniest silver vestments in anticipation of the Renaissance Tour’s arrival later this week. So, good luck getting ready — although Beyoncé’s Amazon merch is still available!

Written by:

Rate it

Post comments (0)

Leave a reply

Your email address will not be published. Required fields are marked *